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Context.

The nonprofit organization sought to align its brand with a renewed mission focused on empowering women to achieve financial stability and productive lives.

Banner's role.

Banner led a brand refresh to modernize and realign the organization's visual identity and messaging with its updated mission.

Outcome.

The refresh strengthened the organization's connection to its core values and improved its public-facing presence and consistency across platforms.

Context.

The Saint Louis Chess Club aimed to elevate its national profile while advancing youth programming and public policy recognition.

Banner's role.

Banner provided government relations, communications, and video production support, including highlighting youth initiatives, producing a House-Senate Congressional Chess Match and overseeing production of a documentary showcasing the organization's community impact.

Outcome.

The Chess Club strengthened its reputation as a leading national organization, increased its influence with policymakers, and broadened its reach through new content and outreach.

Context.

The D.C.-based spirits distillery sought to reach new customers in key states and drive traffic to its e-commerce platform.

Banner's role.

Banner planned and executed a YouTube advertising campaign using influencer-produced video content to promote the brand and direct viewers to the online store.

Outcome.

The campaign generated 4.7 million impressions, 31,000 clicks, and contributed to increased online sales.

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The campaign generated 4.7 million impressions, 31,000 clicks, and contributed to increased online sales.

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Context.

The National Recreation and Park Association is committed to Improving the health of communities for all people through parks, recreation and environmental resilience. The organization outlined its legislative priorities ahead of National Park and Recreation Month in July.

Banner's role.

To raise awareness of NRPA's priorities with legislators and Capitol Hill staffers, Banner designed a targeted outreach strategy that deployed a pop-up park activation on Capitol Hill for three days with interactive activities and refreshments. Giveaways (NRPA brand), educational materials and an electronic petition were distributed with the intent to drive support for NRPA's legislative asks.

Outcome.

More than 220 people, including 75 staffers and lawmakers, visited the park. 100% of the Members and staffers surveyed said they were more aware of NRPA's priorities after participating. Banner's strategic support demonstrated measurable interest in parks and recreation funding and heightened awareness of NRPA's goals among key audiences. The event generated national media attention and highlighted the importance of parks in promoting community health and well-being.

Context.

RCAP was expanding its national footprint and policy engagement but needed a more coordinated communications approach to support funder relationships, legislative priorities, and organizational growth.

Banner's role.

Banner supported the development and refinement of RCAP's national communications plan, defined goals and audiences, aligned communications with government relations and funding timelines, led targeted media outreach, and provided strategic guidance on website redesign and storytelling.

Outcome.

RCAP strengthened national visibility, improved internal coordination, and communicated its impact more clearly to policymakers, funders, and rural communities.

Context.

The Chesapeake Bay Foundation aimed to elevate its policy priorities with Congressional staff and demonstrate the real-world impact of environmental policy decisions.

Banner's role.

Banner organized and executed boat tours for Congressional staffers on the Chesapeake Bay, providing an immersive, first-hand view of the ecosystem and the policy implications tied to its preservation.

Outcome.

The tours helped Congressional staffers better understand the environmental and policy significance of the Chesapeake Bay, reinforcing the Foundation's priorities related to sound policy and federal funding.

Context.

The Safe Water Drinking Act (SDWA) celebrated 50 years in 2024. The Association of Metropolitan Water Agencies (AMWA) launched a petition to build upon progress made since 1974.

Banner's role.

Banner planned, designed, implemented and optimized a digital ad and Google search campaign targeting Congress and key Congressional Districts.

Outcome.

Display ads and Google ads targeting Congress and key constituencies to build awareness around AMWA's SDWA key messaging and drive traffic to the fundwater.org petition had a combined 6.9M impressions and 5.4K clicks.

6.9M impressions and 5.4K clicks

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Context.

A major multinational company based in Japan with many U.S. companies across the industrial sector.

Banner's role.

Design and execute government relations strategies on behalf of Nidec and its subsidiaries.

Outcome.

Multiple legislative wins related to the NDAA, the OBBBA as well as productive engagement on trade and tariff policy.

Context.

In 2015, Cellebrite prepared to launch a niche mobile forensic extraction product for the law enforcement market amid heightened public debate over encryption, privacy, and surveillance technologies. The environment posed reputational and media risk for a product launch.

Banner's role.

Banner developed a launch strategy that balanced visibility with risk mitigation by establishing clear messaging, engaging targeted trade and law enforcement media, and producing product feature content tailored to technical audiences.

Outcome.

From launch through the following months, Banner secured favorable or neutral coverage in multiple relevant publications, including Urgent Communications, Evidence Technology, Law Enforcement Technology, IT Business Net, and Law & Order Magazine.

Context.

M2i is working to develop domestic mining and processing capacity for a variety of critical minerals required to support national security, supply chain resilience, and energy-related objectives.

Banner's role.

Banner worked to obtain support from the State of Nevada for M2i's proposed Strategic Critical Mineral Reserve project, to be located at the Hawthorne Army Base. Banner is currently engaging the DOE, DOD, and other relevant USG agencies to raise awareness and build support for this commercial project.

Outcome.

Ongoing high level discussions with Nevada and Federal officials and multiple funding applications submitted to the DOE and DOD.

Context.

Convince Army Chief of Staff to move forward with a $12.7 billion radio procurement by raising awareness about the radio, in the context of Army Modernization.

Banner's role.

Highly targeted media outreach to a handful of reporters/publications read by Army leadership highlighting the critical need of warfighters to remain connected on the battlefield. Storyline played into the disrupted and denied communications environment warfighters were encountering on a regular basis. Some interviews were done on background. Additionally, an industry leading think tank analyst received a briefing on the issue.

Outcome.

Banner's public relations efforts and complementary LinkedIn campaign targeting Congressional staffers in D.C. and senior army leadership earned the Harris Corp. (now L3 Harris Corp) 150K social media impressions, 1K clicks to an article secured through outreach and four additional media placements.

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Banner's public relations efforts and complementary LinkedIn campaign...earned the Harris Corp. (now L3 Harris Corp) 150K social media impressions, 1K clicks to an article secured through outreach and four additional media placements.

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Context.

In 2007, HP (then EDS) was facing a congressionally mandated re-compete of its highly troubled (but vital) Navy Marine Corps Intranet (NMCI) contract. While its hard work improve its performance were paying off according to CPARs, the contractor's reputation was terrible and HP rightfully feared that there was no way that the Department of the Navy would again award HP the follow-on contract.

Banner's role.

Team members at Banner were selected to run a seven-year campaign beginning in Q4 2007 to win the Next Generation Enterprise Networks (NGEN) contract. The Banner team orchestrated all aspects of this massive reputation turn-around and acquisition-shaping campaign. The integrated campaign included media relations, public affairs, government relations, online communications and internal/teaming communications.

Outcome.

Drawing from its proven B2G pursuit campaign model, the team helped HP effectively communicate its value proposition and win themes to key decision makers in the Department of Defense and Department of the Navy. The agency team secured hundreds of press features, conducted at least as many reporter briefings, and generated scores of articles in Navy base newspapers. The lobbying team also performed more than 300 briefings with Members and staff, and generated GAO reports pointing to the flaws of a segmented acquisition strategy. Activities including engaging think tanks (Lexington Institute), building policymaker champions, and pushing hundreds of media interactions—all succeeded at changing incumbent HP's reputation with the Navy and shaping the acquisition to best align with the company's proposed offering. In July 2010, the Navy issued a $3.6 billion sole source contract to HP and in July 2013, the Navy award HP with a contract worth up to $3.4 billion. The team then mounted a successful protest defense.

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In July 2010, the Navy issued a $3.6 billion sole source contract to HP and in July 2013, the Navy award HP with a contract worth up to $3.4 billion.

Context.

Corvias Foundation works to support military-connected students through scholarships and education programs. The organization sought to elevate its visibility and reinforce its expertise through sustained thought leadership rather than one-off announcements.

Banner's role.

Banner partnered with Corvias Foundation to develop and execute a focused thought leadership strategy. Working closely with the executive director and foundation scholars, we drafted and placed op-eds with targeted education and career publications to highlight the foundation's mission and the real-world impact of its work.

Outcome.

Within just over two months, Banner secured multiple op-ed placements in a top industry publication, increasing brand awareness and positioning Corvias Foundation as a trusted voice on education and career pathways for military dependents.

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Within just over two months, Banner secured multiple op-ed placements in a top industry publication...

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Context.

Consumer-facing issues often require broad public education while avoiding messaging that appears self-serving.

Banner’s role.

Banner supported campaign strategy, messaging frameworks, and digital engagement plans designed to prioritize credible messengers, clarity, and measurable reach.

Outcome.

Campaigns improved public understanding and supported credibility goals through disciplined strategy and execution.

Context.

Trade policy and tariffs can rapidly shift operating conditions, requiring organizations to communicate impacts clearly to policymakers and affected stakeholders.

Banner’s role.

Banner supported positioning and communications strategies that translated policy changes into tangible impacts, helping organizations engage decision-makers with clear, credible messaging.

Outcome.

Organizations strengthened policymaker understanding and improved their ability to advocate effectively in dynamic trade environments.

Context.

During construction of a new U.S.-built fishing vessel, a compliance issue with federal shipbuilding regulations threatened to derail the project. Without intervention, the error could have removed the vessel from the U.S. fleet, placed the shipyard at risk, and imposed significant financial losses on Fishermen's Finest.

Banner's role.

Banner led a multi-year government relations campaign to secure a rare statutory solution. We developed and advanced legislative language to provide a Jones Act waiver for the vessel, navigated competing regional and industry interests, and engaged Members of Congress and the administration by highlighting the project's environmental, economic, and efficiency benefits.

Outcome.

Congress enacted a rare Jones Act waiver for America's Finest, the first ever granted for a newly built fishing vessel. The project preserved U.S. shipyard jobs, kept the vessel in the domestic fleet, and supported more than 375 direct jobs and approximately 1,200 indirect jobs nationwide.

The project preserved U.S. shipyard jobs, kept the vessel in the domestic fleet, and supported more than 375 direct jobs and approximately 1,200 indirect jobs nationwide.

Context.

An agricultural trade association sought to activate farmers, ranchers, and policymakers around multiple legislative and regulatory issues, including water policy, regulation, and international trade. Reaching new audiences beyond the association's traditional base was a priority. Banner's role. Banner designed and executed multiple digital advocacy campaigns using member-generated content, paid social media, Google AdWords, and coordinated Days of Action across Facebook and Twitter to raise awareness and drive engagement on key policy issues. Outcome. One campaign delivered 40,000 new Facebook followers over six months and reached organic and urban farmers. A regulatory campaign drove a 25% increase in microsite traffic and a trending Twitter hashtag. An international trade campaign increased impressions by 614% and improved sentiment by 13%.

Outcome.

One campaign delivered 40,000 new Facebook followers over six months and reached organic and urban farmers. A regulatory campaign drove a 25% increase in microsite traffic and a trending Twitter hashtag. An international trade campaign increased impressions by 614% and improved sentiment by 13%.

One campaign delivered 40,000 new Facebook followers over six months and reached organic and urban farmers.

Context.

Healthcare and research organizations often must earn credibility across multiple audiences simultaneously, including regulators, policymakers, funders, and the public.

Banner’s role.

Banner supported narrative development, stakeholder engagement, and communications strategies that made complex work understandable and aligned with audience expectations. We emphasized clarity, discipline, and credibility in both message and presentation.

Outcome.

Organizations strengthened credibility and improved understanding with decision-makers and stakeholders, supporting progress on institutional priorities.

Context.

A regional report warned of severe economic consequences tied to disruption of the Potomac River, the sole water supply for the National Capital Region. Banner's role Banner framed the report as a shared regional and economic concern, coordinated leaders across government, utilities, and business, translated technical findings into clear public-facing messages, and led press conference planning and media outreach. Outcome The launch secured high-impact media coverage and elevated water supply resilience as a regional priority, strengthening calls for federal investment.

Outcome.

The launch secured high-impact media coverage and elevated water supply resilience as a regional priority, strengthening calls for federal investment.

Context.

As the water provider for the nation's capital, DC Water sought to lead an innovative and collaborative regional effort to secure long-term water resilience, bringing together policymakers, business leaders and utility partners around a shared vision for the future.

Banner's role.

Banner partnered closely with executive leadership to clarify core messages and prepare for high-profile panels, events, and initiative launches. Each engagement was treated as part of a broader leadership narrative. Banner also led communications strategy and coordination for major events, supported partner outreach, and prepared briefing and run-of-show materials. Outcome. DC Water's CEO/general manager emerged as a consistent and trusted voice across regional and national audiences, supporting the successful launch of Pure Water DC and strengthening long-term regional partnerships.

Outcome.

DC Water's CEO/general manager emerged as a consistent and trusted voice across regional and national audiences, supporting the successful launch of Pure Water DC and strengthening long-term regional partnerships.

Context.

Technology organizations operating in high-scrutiny environments needed to establish trust and align with evolving policy and regulatory expectations.

Banner’s role.

Banner helped translate complex technical capabilities into clear narratives that addressed compliance, trust, and public interest concerns.

Outcome.

Clients reinforced credibility with policymakers, partners, and decision-makers.

Context.

Large technology companies needed sustained visibility and credibility across government and commercial decision-makers.

Banner’s role.

Banner supported procurement-focused communications, executive positioning, and stakeholder education tied to business development goals.

Outcome.

Clients strengthened visibility, credibility, and positioning in competitive procurement environments.

Context.

NTT DATA sought to drive growth across commercial and government sectors through sustained, large-scale digital advertising efforts. Banner's role. Banner planned, developed, implemented, and optimized dozens of targeted display, geofenced, mobile, and social media advertising campaigns over multiple years, ranging from five to six figures. Outcome. The campaigns generated billions of impressions, millions of clicks, above-average click-through rates, and contributed to more than $500 million in new commercial and government business.

Outcome.

The campaigns generated billions of impressions, millions of clicks, above-average click-through rates, and contributed to more than $500 million in new commercial and government business.

Context.

Large technology companies needed sustained visibility and credibility across government and commercial decision-makers.

Banner’s role.

Banner supported procurement-focused communications, executive positioning, and stakeholder education tied to business development goals.

Outcome.

Clients strengthened visibility, credibility, and positioning in competitive procurement environments.

Context.

Brewer Science sought federal research funding and long-term visibility to support advanced materials development and next-generation manufacturing. Banner's role. Banner combined government relations, communications, and executive storytelling to position Brewer as a materials innovator. The strategy highlighted leadership, academic partnerships, and national security relevance. Outcome. Over multiple years, Banner helped secure more than $50 million in R&D funding, supported capital investment, and advanced major university and defense partnerships.

Outcome.

Over multiple years, Banner helped secure more than $50 million in R&D funding, supported capital investment, and advanced major university and defense partnerships.

...Banner helped secure more than $50 million in R&D funding...

Context.

A startup lithium battery recycling company needed to build credibility, secure federal funding, and support the development of large-scale manufacturing facilities. Banner's role. Banner executed a multi-year integrated strategy combining government relations, communications, digital engagement, and executive positioning. The work emphasized the company's environmental mission, technical leadership, and role in domestic supply chains. Outcome. The company secured more than $400 million in federal funding to support facility construction and research and development.

Outcome.

The company secured more than $400 million in federal funding to support facility construction and research and development.

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The company secured more than $400 million in federal funding...

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Context

Defense-adjacent organizations and coalitions needed to elevate workforce readiness, domestic supply chains, and industrial capacity as national security priorities.

Banner’s role

Banner supported coalition coordination, policy engagement, and communications strategies that aligned workforce and supply chain initiatives with broader defense readiness narratives. We helped define the shared message platform, align stakeholders, and build materials and engagement plans that advanced visibility with key audiences.

Outcome

Clients strengthened visibility with policymakers, advanced funding discussions, and reinforced their role within the defense industrial base.

Context.

In May 2015, Oshkosh Defense, a tactical vehicle manufacturer for military and commercial markets, was preparing for the government decision on the multi-billion dollar JLTV contract that was predicted to drop at the end of summer. Given the size and scope of the JLTV contract, Oshkosh Defense faced fierce competition from heavyweights AM General and Lockheed Martin.

Banner's role.

Ahead of the award announcement, Oshkosh Defense tapped Banner's experience with complex campaigns to help them increase brand visibility while minimizing product specificities and diminishing competitor strengths. In recognizing the sensitivities of what content could be shared with a public audience, the Banner team devised specific earned and paid social media opportunities to showcase the company and its JLTV model, including promoting topical event coverage, creating an #ISpyOshkosh initiative, establishing #MoreThanATruck, and expanding audience reach. From an immediate launch on Memorial Day throughout the summer months, Banner shared a compelling and engaging content series.

Outcome.

During this time frame, we added 51,000 video views to two of Oshkosh's important videos, at a cost of $0.07 per view (as compared to an industry average of $0.10 per view). On Twitter, individual tweets received engagement rates between seven and 10 percent, more than double the industry average. Stocking the community with new followers, total Facebook likes for Oshkosh Defense grew 20% in this period, and individual post engagement rate soared as high as 15.7%. Concurrently, the Banner press campaign drove coverage in the automotive blogs and trades, along with top-tier defense and business outlets.

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Stocking the community with new followers, total Facebook likes for Oshkosh Defense grew 20% in this period, and individual post engagement rate soared as high as 15.7%.

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Context.

iRobot sought funding for its PackBot bomb disposal and surveillance robot while increasing awareness of the technology's role in protecting U.S. troops. Banner's role. Banner positioned iRobot as a go-to expert on battlefield robotics, combined government relations with media strategy, created human-centered stories focused on soldier safety, and supported congressional testimony. The team sequenced work to align with decision timelines. Outcome. The campaign helped secure more than $140 million in Department of Defense funding and elevated PackBot as a must-have military capability.

Outcome.

The campaign helped secure more than $140 million in Department of Defense funding and elevated PackBot as a must-have military capability.