Washington DC July 14 2021 – Banner Public Affairs is excited to announce the launch of BannerAI – a new artificial intelligence platform that further amplifies Banner’s ability to pair the right reporters with the right story, amongst other expanded capabilities. Custom-built to meet our client’s needs, our tool combines IBM Watson and AI Natural Language Processing to analyze a database of thousands of articles from key reporters and news outlets. From showcasing top keywords and concepts to identifying article sentiment, BannerAI helps our professionals pinpoint emerging trends within industries, select the right reporters to pitch, and uncover the best language to use in pitching reporters. The tool can find clear connections between keywords, outlet, title and reporter – giving next-level insights with 100% confidence. Through artificial intelligence and data analytics, our PR experts can discover prominent insights and recommendations for clients – keeping them one step ahead of their competition.

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From showcasing top keywords and concepts to identifying article sentiment, BannerAI helps our professionals pinpoint emerging trends within industries, select the right reporters to pitch, and uncover the best language to use in pitching reporters. The tool can find clear connections between keywords, outlet, title and reporter – giving next-level insights with 100% confidence. Through artificial intelligence and data analytics, our PR experts can discover prominent insights and recommendations for clients – keeping them one step ahead of their competition.

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“The combination of Artificial Intelligence blended with our public relations experts takes Banner Public Affairs to the next level,” wrote Brett Thompson, one of the firm’s partners. “By analyzing thousands of stories and providing actionable data, the AI tool allows our PR professionals to find the perfect reporters and outlets to cover our clients’ stories.”

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About Banner Public Affairs

Banner Public Affairs executes winning strategies to achieve the unexpected and avoid the predictable. Our bipartisan team of experienced lobbying, public relations, and digital professionals provides best-in-class counsel and executes long-term growth strategies with a short-term hustle, problem-solving mindset. With a track record of victories, Banner is a natural and sought-after partner for the big moments. Banner is headquartered in Washington, D.C. and with offices in St. Louis, Denver, San Francisco and Los Angeles.

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