Case studies.
Digital campaign supporting contract awards.
Context.
NTT DATA sought to drive growth across commercial and government sectors through sustained, large-scale digital advertising efforts. Banner's role. Banner planned, developed, implemented, and optimized dozens of targeted display, geofenced, mobile, and social media advertising campaigns over multiple years, ranging from five to six figures. Outcome. The campaigns generated billions of impressions, millions of clicks, above-average click-through rates, and contributed to more than $500 million in new commercial and government business.
Outcome.
The campaigns generated billions of impressions, millions of clicks, above-average click-through rates, and contributed to more than $500 million in new commercial and government business.