Agriculture.
Advancing policy work rooted in mobilization and engagement.
Banner works with agricultural organizations and coalitions navigating policy, trade, and regulatory environments that affect producers, processors, and rural communities. These environments often require rapid response, sustained stakeholder engagement, and disciplined narrative control across diverse audiences.
Success materializes when unified industry voices turn policy volatility into measurable outcomes that protect domestic production and economic stability.
Environment and challenges.
Agriculture clients operate in volatile policy environments where trade pressures, regulatory shifts, and competing interests can move quickly — and where a unified industry voice is the difference between winning and watching from the sidelines.
Capabilities applied.
Government relations.
- Legislative and regulatory advocacy.
- Policymaker engagement strategies.
- Stakeholder mapping and coalition development.
Communications.
- Message development for members and policymakers.
- Media strategy aligned with moments of influence.
Digital.
- Grassroots activation and member engagement.
- Targeted digital campaigns supporting advocacy goals.
Design.
- Accessible materials for diverse audiences.
- Clear visual narratives that support mobilization and credibility.
Outcomes and results.
Farm bill provisions, trade protections, regulatory wins — secured by coalitions that mobilized when it mattered.
Producers, processors, and rural stakeholders united behind one message — and kept it together through the full cycle.
Member networks turned on at the right moment — converting engagement into pressure that moved policymakers.
Relationships and visibility built over time — compounding across seasons, sessions, and policy cycles.
Case studies.
Agricultural trade and tariff initiatives.
Context.
Trade policy and tariffs can rapidly shift operating conditions, requiring organizations to communicate impacts clearly to policymakers and affected stakeholders.
Banner’s role.
Banner supported positioning and communications strategies that translated policy changes into tangible impacts, helping organizations engage decision-makers with clear, credible messaging.
Outcome.
Organizations strengthened policymaker understanding and improved their ability to advocate effectively in dynamic trade environments.
A rare Jones Act waiver.
Context.
During construction of a new U.S.-built fishing vessel, a compliance issue with federal shipbuilding regulations threatened to derail the project. Without intervention, the error could have removed the vessel from the U.S. fleet, placed the shipyard at risk, and imposed significant financial losses on Fishermen's Finest.
Banner's role.
Banner led a multi-year government relations campaign to secure a rare statutory solution. We developed and advanced legislative language to provide a Jones Act waiver for the vessel, navigated competing regional and industry interests, and engaged Members of Congress and the administration by highlighting the project's environmental, economic, and efficiency benefits.
Outcome.
Congress enacted a rare Jones Act waiver for America's Finest, the first ever granted for a newly built fishing vessel. The project preserved U.S. shipyard jobs, kept the vessel in the domestic fleet, and supported more than 375 direct jobs and approximately 1,200 indirect jobs nationwide.
The project preserved U.S. shipyard jobs, kept the vessel in the domestic fleet, and supported more than 375 direct jobs and approximately 1,200 indirect jobs nationwide.
Activating farmers, ranchers, and policymakers.
Context.
An agricultural trade association sought to activate farmers, ranchers, and policymakers around multiple legislative and regulatory issues, including water policy, regulation, and international trade. Reaching new audiences beyond the association's traditional base was a priority. Banner's role. Banner designed and executed multiple digital advocacy campaigns using member-generated content, paid social media, Google AdWords, and coordinated Days of Action across Facebook and Twitter to raise awareness and drive engagement on key policy issues. Outcome. One campaign delivered 40,000 new Facebook followers over six months and reached organic and urban farmers. A regulatory campaign drove a 25% increase in microsite traffic and a trending Twitter hashtag. An international trade campaign increased impressions by 614% and improved sentiment by 13%.
Outcome.
One campaign delivered 40,000 new Facebook followers over six months and reached organic and urban farmers. A regulatory campaign drove a 25% increase in microsite traffic and a trending Twitter hashtag. An international trade campaign increased impressions by 614% and improved sentiment by 13%.
One campaign delivered 40,000 new Facebook followers over six months and reached organic and urban farmers.