Industries

Agriculture.

Advancing policy work rooted in mobilization and engagement.

01
The landscape

Banner works with agricultural organizations and coalitions navigating policy, trade, and regulatory environments that affect producers, processors, and rural communities. These environments often require rapid response, sustained stakeholder engagement, and disciplined narrative control across diverse audiences.

Success materializes when unified industry voices turn policy volatility into measurable outcomes that protect domestic production and economic stability.

02
The pressures

Agriculture clients operate in volatile policy environments where trade pressures, regulatory shifts, and competing interests can move quickly — and where a unified industry voice is the difference between winning and watching from the sidelines.

  1. 01
    Trade and tariff pressures with real operational impacts.
  2. 02
    Regulatory complexity across multiple jurisdictions.
  3. 03
    Coalition coordination across diverse stakeholders.
  4. 04
    Reaching audiences with different values and motivations.
  5. 05
    Mobilizing members without diluting message discipline.
03
Capabilities applied

Government relations.

Legislative and regulatory advocacy.

Policymaker engagement strategies.

Stakeholder mapping and coalition development.

Communications.

Message development for members and policymakers.

Media strategy aligned with moments of influence.

Digital.

Grassroots activation and member engagement.

Targeted digital campaigns supporting advocacy goals.

Design.

Accessible materials for diverse audiences.

Clear visual narratives that support mobilization and credibility.

04
Results
Policy wins
Outcomes delivered.

Farm bill provisions, trade protections, regulatory wins — secured by coalitions that mobilized when it mattered.

Coalition
Members aligned.

Producers, processors, and rural stakeholders united behind one message — and kept it together through the full cycle.

Activation
Grassroots turned policy.

Member networks turned on at the right moment — converting engagement into pressure that moved policymakers.

Longevity
Big wins.

Relationships and visibility built over time — compounding across seasons, sessions, and policy cycles.

05
In practice

Agricultural trade and tariff initiatives.

Clear positioning translated trade and tariff changes into tangible impacts, helping organizations engage decision-makers.

Read the case study →

A rare Jones Act waiver.

A multi-year campaign secured a rare Jones Act waiver, the first for a newly built fishing vessel, supporting more than 375 direct jobs.

Read the case study →

Activating farmers, ranchers, and policymakers.

Digital advocacy campaigns added 40,000 Facebook followers and lifted international trade campaign impressions by 614%.

Read the case study →

Instant partners.

An integrated approach to align government relations, communications, digital, and design.

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