Defense.
Where credibility and timing matter most.
Banner works with defense and national security organizations operating in environments defined by long procurement cycles, intense competition, and high public and political scrutiny. Our defense clients compete for authorization, funding, and long-term contracts within ecosystems shaped by the Department of Defense, Congress, federal agencies, and national security priorities.
Success follows when strategy aligns with milestones, and outreach reinforces advocacy across the procurement lifecycle.
In these environments, successful outcomes follow when strategy aligns with milestones and remains coordinated across every touchpoint. Positioning, outreach, and advocacy must reinforce each other across the full procurement lifecycle.
Defense clients operate in high-scrutiny environments where credibility must be built before it's needed and maintained across every touchpoint in the procurement cycle.
- 01Long procurement cycles with shifting requirements.
- 02Intense competition for authorization and funding.
- 03High public and political scrutiny.
- 04Decision-makers spread across DoD, Congress, and agencies.
- 05Budget timelines that leave little room for error.
Government relations.
Congressional and DoD engagement strategies.
Authorization and appropriations support.
Testimony preparation and policy positioning.
Stakeholder mapping and sustained advocacy.
Communications.
Narrative development tied to mission and readiness.
Executive positioning and thought leadership.
Media strategy aligned with procurement milestones.
Digital.
Targeted digital campaigns during active pursuits.
Audience validation and message reinforcement.
Support for broader government relations and communications efforts.
Design.
Clear articulation of complex technologies and systems.
Visual narratives that build credibility and trust.
Materials for briefings, testimony, and launches.
in Federal funding secured — across appropriations, grants, and procurement vehicles for defense clients nationwide.
Competitive awards secured by aligning capabilities with program requirements, budget timelines, and the decision-makers who shape them.
Executives before Congress, in trade media, sought out by program offices.
Long-term positioning within the national security ecosystem —relationships and visibility that compoundacross program cycles and budget years.
Securing Army support for $12.7 billion radio procurement.
Targeted media and a LinkedIn campaign reached Army leadership and Congressional staff ahead of a $12.7 billion radio procurement.
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Defense workforce and supply chain initiatives.
Coalition coordination and policy engagement aligned defense workforce and supply chain initiatives with national security priorities.
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Integrated B2G defense procurement campaign.
An earned and paid social campaign ahead of the JLTV contract decision added 51,000 video views at below-average cost.
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An integrated approach to align government relations, communications, digital, and design.
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