Technology.
Developing data-driven strategy for policy-driven markets.
Banner supports technology companies operating in regulated, policy-sensitive environments where credibility, trust, and timing are critical. Our technology clients range from multinational platforms to specialized providers competing for government and commercial contracts.
Timing and positioning determine outcomes. Success is derived from shaping perception early and reinforcing it through every step.
Environment and challenges.
Technology companies face intensifying scrutiny in policy and procurement environments where trust is fragile, timelines are compressed, and perception shapes outcomes before the competition even begins.
Capabilities applied.
Government relations.
- Policy and procurement engagement.
- Authorization and appropriations support.
Communications.
- Narrative development and executive positioning.
- Media strategy aligned with business objectives.
Digital.
- Targeted campaigns aligned with contract timelines.
- Audience validation and message reinforcement.
Design.
- Simplification of complex platforms and systems.
- Clear visual narratives for decision-makers.
Outcomes and results.
Government and commercial contracts secured by aligning technology capabilities with procurement priorities and the decision-makers who control them.
Technology leaders placed before congressional staff, agency officials, and industry partners at the moments that shape procurement and policy outcomes.
Public trust and institutional credibility established for technology companies under scrutiny, turning potential vulnerabilities into demonstrated commitments to transparency.
Long-term positioning built around competitiveness, security, and innovation, sustaining visibility and relevance across shifting policy and market cycles.
Case studies.
Multinational technology firms.
Context.
Large technology companies needed sustained visibility and credibility across government and commercial decision-makers.
Banner’s role.
Banner supported procurement-focused communications, executive positioning, and stakeholder education tied to business development goals.
Outcome.
Clients strengthened visibility, credibility, and positioning in competitive procurement environments.
Digital campaign supporting contract awards.
Context.
NTT DATA sought to drive growth across commercial and government sectors through sustained, large-scale digital advertising efforts. Banner's role. Banner planned, developed, implemented, and optimized dozens of targeted display, geofenced, mobile, and social media advertising campaigns over multiple years, ranging from five to six figures. Outcome. The campaigns generated billions of impressions, millions of clicks, above-average click-through rates, and contributed to more than $500 million in new commercial and government business.
Outcome.
The campaigns generated billions of impressions, millions of clicks, above-average click-through rates, and contributed to more than $500 million in new commercial and government business.