Technology.
Developing data-driven strategy for policy-driven markets.
Banner supports technology companies operating in regulated, policy-sensitive environments where credibility, trust, and timing are critical. Our technology clients range from multinational platforms to specialized providers competing for government and commercial contracts.
Timing and positioning determine outcomes. Success is derived from shaping perception early and reinforcing it through every step.
Environment and challenges.
Technology companies face intensifying scrutiny in policy and procurement environments where trust is fragile, timelines are compressed, and perception shapes outcomes before the competition even begins.
Capabilities applied.
Government relations.
- Policy and procurement engagement.
- Authorization and appropriations support.
Communications.
- Narrative development and executive positioning.
- Media strategy aligned with business objectives.
Digital.
- Targeted campaigns aligned with contract timelines.
- Audience validation and message reinforcement.
Design.
- Simplification of complex platforms and systems.
- Clear visual narratives for decision-makers.
Outcomes and results.
Government and commercial contracts secured by aligning technology capabilities with procurement priorities and the decision-makers who control them.
Technology leaders placed before congressional staff, agency officials, and industry partners at the moments that shape procurement and policy outcomes.
Public trust and institutional credibility established for technology companies under scrutiny, turning potential vulnerabilities into demonstrated commitments to transparency.
Long-term positioning built around competitiveness, security, and innovation, sustaining visibility and relevance across shifting policy and market cycles.
Case studies.
Launching mobile forensics product amid encryption debate.
Context.
In 2015, Cellebrite prepared to launch a niche mobile forensic extraction product for the law enforcement market amid heightened public debate over encryption, privacy, and surveillance technologies. The environment posed reputational and media risk for a product launch.
Banner's role.
Banner developed a launch strategy that balanced visibility with risk mitigation by establishing clear messaging, engaging targeted trade and law enforcement media, and producing product feature content tailored to technical audiences.
Outcome.
From launch through the following months, Banner secured favorable or neutral coverage in multiple relevant publications, including Urgent Communications, Evidence Technology, Law Enforcement Technology, IT Business Net, and Law & Order Magazine.
Data, privacy, and security-focused clients.
Context.
Technology organizations operating in high-scrutiny environments needed to establish trust and align with evolving policy and regulatory expectations.
Banner’s role.
Banner helped translate complex technical capabilities into clear narratives that addressed compliance, trust, and public interest concerns.
Outcome.
Clients reinforced credibility with policymakers, partners, and decision-makers.
Multinational technology firms.
Context.
Large technology companies needed sustained visibility and credibility across government and commercial decision-makers.
Banner’s role.
Banner supported procurement-focused communications, executive positioning, and stakeholder education tied to business development goals.
Outcome.
Clients strengthened visibility, credibility, and positioning in competitive procurement environments.
Digital campaign supporting contract awards.
Context.
NTT DATA sought to drive growth across commercial and government sectors through sustained, large-scale digital advertising efforts. Banner's role. Banner planned, developed, implemented, and optimized dozens of targeted display, geofenced, mobile, and social media advertising campaigns over multiple years, ranging from five to six figures. Outcome. The campaigns generated billions of impressions, millions of clicks, above-average click-through rates, and contributed to more than $500 million in new commercial and government business.
Outcome.
The campaigns generated billions of impressions, millions of clicks, above-average click-through rates, and contributed to more than $500 million in new commercial and government business.
Brewer Science.
Context.
Brewer Science sought federal research funding and long-term visibility to support advanced materials development and next-generation manufacturing. Banner's role. Banner combined government relations, communications, and executive storytelling to position Brewer as a materials innovator. The strategy highlighted leadership, academic partnerships, and national security relevance. Outcome. Over multiple years, Banner helped secure more than $50 million in R&D funding, supported capital investment, and advanced major university and defense partnerships.
Outcome.
Over multiple years, Banner helped secure more than $50 million in R&D funding, supported capital investment, and advanced major university and defense partnerships.
...Banner helped secure more than $50 million in R&D funding...