Case studies.
iRobot PackBot funding campaign.
iRobot PackBot funding campaign.
Context.
iRobot sought funding for its PackBot bomb disposal and surveillance robot while increasing awareness of the technology's role in protecting U.S. troops. Banner's role. Banner positioned iRobot as a go-to expert on battlefield robotics, combined government relations with media strategy, created human-centered stories focused on soldier safety, and supported congressional testimony. The team sequenced work to align with decision timelines. Outcome. The campaign helped secure more than $140 million in Department of Defense funding and elevated PackBot as a must-have military capability.
Outcome.
The campaign helped secure more than $140 million in Department of Defense funding and elevated PackBot as a must-have military capability.