Case studies.
Launching mobile forensics product amid encryption debate.
Context.
In 2015, Cellebrite prepared to launch a niche mobile forensic extraction product for the law enforcement market amid heightened public debate over encryption, privacy, and surveillance technologies. The environment posed reputational and media risk for a product launch.
Banner's role.
Banner developed a launch strategy that balanced visibility with risk mitigation by establishing clear messaging, engaging targeted trade and law enforcement media, and producing product feature content tailored to technical audiences.
Outcome.
From launch through the following months, Banner secured favorable or neutral coverage in multiple relevant publications, including Urgent Communications, Evidence Technology, Law Enforcement Technology, IT Business Net, and Law & Order Magazine.