Case studies.
Potomac River economic impact report.
Context.
A regional report warned of severe economic consequences tied to disruption of the Potomac River, the sole water supply for the National Capital Region. Banner's role Banner framed the report as a shared regional and economic concern, coordinated leaders across government, utilities, and business, translated technical findings into clear public-facing messages, and led press conference planning and media outreach. Outcome The launch secured high-impact media coverage and elevated water supply resilience as a regional priority, strengthening calls for federal investment.
Outcome.
The launch secured high-impact media coverage and elevated water supply resilience as a regional priority, strengthening calls for federal investment.