Case studies.
Raising awareness ahead of National Park and Recreation Month.
Raising awareness ahead of National Park and Recreation Month.
Context.
The National Recreation and Park Association is committed to Improving the health of communities for all people through parks, recreation and environmental resilience. The organization outlined its legislative priorities ahead of National Park and Recreation Month in July.
Banner's role.
To raise awareness of NRPA's priorities with legislators and Capitol Hill staffers, Banner designed a targeted outreach strategy that deployed a pop-up park activation on Capitol Hill for three days with interactive activities and refreshments. Giveaways (NRPA brand), educational materials and an electronic petition were distributed with the intent to drive support for NRPA's legislative asks.
Outcome.
More than 220 people, including 75 staffers and lawmakers, visited the park. 100% of the Members and staffers surveyed said they were more aware of NRPA's priorities after participating. Banner's strategic support demonstrated measurable interest in parks and recreation funding and heightened awareness of NRPA's goals among key audiences. The event generated national media attention and highlighted the importance of parks in promoting community health and well-being.